What's New
28.06.2010 The Finnish MarCom market decreased with 0.5Bn in 2009
Last year was a difficult one for the media. The only sectors with numbers in the black were unaddressed mail and digital media (inc. search engine marketing, email marketing and mobile marketing).
28.06.2010 ASML in plans for a new industry event
A new customer marketing event is in plans for 2011. The event will bring together the loyalty marketing sector and the direct marketing sector.
28.06.2010 A new e-commerce statistic to be launched in the autumn
ASML, TNS Gallup and The Federation of Finnish Commerce have started a new, more reliable e-commerce statistic.
28.06.2010 Loyalty is rare with Finnish companies
The average Finnish company has trouble keeping its customers. New research published by ASML and Avaus Consulting indicates that half of the researched companies suffer from poor customer loyalty.
16.04.2009 Finnish e-commerce market amounts to 1.4 bn
A joint project of the Finnish DMA and Itella Corporation published the new, official statistics of the Finnish e-commerce and mail order market. The new figiures cover all distance selling that includes physical transport inside Finland, whther originating from Finland or another country.
26.02.2009 Finns vote and surf with the mobile phone on a day to day basis
The text message remains the most common medium of mobile marketing.
23.01.2009 DM Days in Ukraine 2008
8th INTERNATIONAL BUSINESS-FORUM - DIRECT MARKETING DAYS IN UKRAINE