The Finnish Direct Marketing Association (Finnish DMA)
represents the entire interactive value chain in Finland. The
member companies of the association include the largest book and
magazine publishing companies, mail order houses, direct selling
companies, companies in trade and industry, banks, insurance companies,
advertising agencies, planning agencies, mobile marketing agencies,
consultancies, as well as many other service enterprises in the field,
such as addressing, mailing, printing and telemarketing companies.The objective of the Finnish DMA is to support the direct marketing industry and the members of the association in establishing a good and trusting relationship with consumers, media, business, industry, the authorities and government institutions.
